Privacy Policy

This Privacy Policy is enacted to clarify personal information collection, storage, usage and protection rules for all visitors, registered members, purchasers and business partners accessing and using e-commerce service on smegstoresale.com, all data operation behaviors implemented by our platform shall strictly abide by clauses stipulated in this document, the policy applies to all service scenarios including website browsing, account registration, online order payment, customer service consultation via email and wholesale cooperation negotiation submitted through smegstoresale.com’s three official mailboxes: press@smegstoresale.com、support@smegstoresale.com、wholesale@smegstoresale.com.

smegstoresale.com attaches top priority to user personal data security protection, all collected user information is only utilized to guarantee smooth completion of order fulfillment, after-sales service follow-up, platform preferential activity notification and normal business communication, our platform promises never to sell, rent or illegally disclose any collected personal identifiable information of users to irrelevant third-party commercial institutions without user’s explicit written authorization, which is the core privacy protection commitment fixed in this policy. All commodity transaction pricing on smegstoresale.com is based on USD settlement standard, relevant payment financial data will be processed under encrypted information management regulation defined in following content.

We collect two major types of user information during customers’ interaction with smegstoresale.com: mandatory essential information and optional voluntarily submitted information. Mandatory data includes user’s full legal name, receiving shipping address, valid contact email address, mobile phone number and payment-related account information, these details are collected during member account registration and checkout payment procedure to complete order delivery, fund settlement and after-sales notification for purchased SMEG home appliances, without these basic data our platform cannot execute normal outbound shipping and order service as regulated in Shipping Policy and Refund Policy.

Optional voluntary information covers user’s self-filled kitchen decoration preference, favorite SMEG color collection, interested appliance product category and subscribed promotional newsletter selection, such content is submitted by users on their own initiative via website preference setting page of smegstoresale.com, customers reserve full right to modify or cancel relevant preference submission anytime without any mandatory constraint from our platform. When users send consultation mails to press@smegstoresale.com, support@smegstoresale.com or wholesale@smegstoresale.com, the mailbox information, consultation content and attached file data provided in emails will be temporarily stored to finish targeted business reply and follow-up service, irrelevant content will be regularly cleaned after consultation case is closed.

Besides manually submitted information, our website automatically collects non-identifiable browsing technical data such as access IP address, device model, webpage click track and access duration via standard cookie technology, these anonymous statistics are used to optimize website page layout, improve commodity classification logic and upgrade platform operating experience on smegstoresale.com, all technical browsing data cannot be matched to specific individual user identity information.

All collected essential personal information can only be used within following authorized scope: first, complete order logistics arrangement and delivery notification in accordance with Shipping Policy, send outbound tracking number and delivery schedule to reserved user mailbox; second, process return, refund and after-sales troubleshooting per Refund Policy requirements, contact buyers via registered email for return application confirmation and refund progress notification; third, push exclusive discount information, weekly bundle deal notice and new SMEG product launch alert to users who explicitly agree to receive platform marketing emails, users can unsubscribe marketing email service anytime through one-click cancel link inside each promotional mail sent from smegstoresale.com.

Business cooperation information obtained via wholesale@smegstoresale.com and media cooperation data from press@smegstoresale.com are solely applied for targeted commercial negotiation, brand PR communication and bulk order service follow-up, no cross-category information sharing with consumer individual database will happen inside smegstoresale.com’s internal management system. Payment financial information collected during USD checkout is managed by encrypted third-party payment service providers under global financial security standard, our platform’s internal backend cannot obtain complete original credit card sensitive data, only receive payment success or failure feedback from payment institution for order settlement record.

All registered users of smegstoresale.com possess multiple legal rights over their stored personal information including information checking, content modification, partial data update and full account data deletion application. Users can log into personal member center of smegstoresale.com to independently edit receiving address, contact phone and email information at any time; if customers need full personal data copy or permanent account information deletion, they can submit formal application email to support@smegstoresale.com with verified identity document, our privacy management department will finish corresponding data processing within 7 working days after identity verification is passed.

smegstoresale.com adopts international mainstream end-to-end data encryption technology for all user information stored in internal server database, sets multi-layer backend access authority control to limit internal staff’s information viewing permission, only designated authorized post personnel can access necessary user data to complete daily order and after-sales work, regular periodic server security inspection and system vulnerability repair are executed to prevent illegal data leakage caused by network attack or system loophole.